Chris Humphrey Creative

How to tell great stories from Julian Shapiro

Sharing an exceptional blog post from Julian Shapiro on storytelling
tell great stories

I’ve been in a sharing mood lately and this week I received an email from someone I stumbled upon fairly recently.

His name is Julian Shapiro and I’ll admit that I do not know if he’s famous or not, but this email he sent is pretty epic. 

If you’re at all interesting in copywriting (and a small business owner you really should be), storytelling is your bread and butter…and jam. This is a super-insightful peek into the process of getting better at this art form.

I won’t blather on any more about this great post, but I will create the cardinal sin of doing business on the internet – I’m sending you to someone else’s site (doing the right thing hurts sometimes).

So here’s the link and I hope you’ll enjoy this post as much as I did.

How to tell great stories

Talk soon!

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Chris Humphrey

I love local business. Sure, it might be because I run one myself, but there's something amazing about everyday people turning their passion into a profitable venture that supports themselves and their families that I really dig. And when you combine my love for marketing with this love for local business, you get a site like this that wants to help small business entrepreneurs do their very best to crush it by creating content to connect with their customers.

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