Tools of content creation
copywriting
- Bottom Line – Good copy communicates your message and voice to your ideal customer. Your story is told through your copy, your story is what connects you to your customer, and your story is foundation for local marketing
- Copywriting optimizes local SEO, brand awareness, advertising, credibility, and user experience of your website.
- Good copy engages with your customer. You can build relationships and increase conversions with effective copy. Connections are made through your copy more so than with any other tool.
photography
- Good images project a good image for your business.
- Product and brand photography is essential for websites, social media, and other marketing materials to feature products and services and attract customers.
- Photography shows the personality and visual values of businesses. It helps create a sense of authenticity and relatability that can be difficult to achieve with text alone. This is especially important for small local businesses that rely on repeat purchasing, loyal customers and reliable word-of-mouth recommendations.
video
- Digital marketing master Gary Vaynerchuk says video is the single most important strategy in content marketing today is…and he’s right.
- Video is no longer optional. Whether it’s in your social media, website, emails, or even your ads, videos are the most effective method of storytelling available to you.
- Video is your most powerful customer connection tool. Yes, it builds your SEO and leads to higher conversions, but it also builds trust and credibility between you and customer. And no, it’s not “too hard to create.” You can learn how…and you should…seriously.
graphic design
- Graphics create a visual identity for your business as well as your products and services.
- Combined with copy and photos, even simple graphics are used to create posters, flyers, brochures, packaging, infographics and engaging social media elements.
- It might not seem like a big deal, but clean, professional graphics create visual appeal for your customers.
- You don’t have to be a designer to create effective graphics, but you do need to follow some basic and easy-to-learn guidelines…and yes, you can learn these too.